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Personalised outreach that follows up on its own

Cold outreach was slow, generic and follow ups were forgotten. We built a system where ChatGPT writes each email, Gmail sends it, follow ups go out automatically and replies are detected and drafted in real time.

13sto send 50+ personalised emails
ClientOutbound sales campaign
What we didn8n and OpenAI build
Stackn8n, OpenAI, Gmail API, Airtable

THE PROBLEM.

Writing personal emails at scale took hours, follow ups depended on someone remembering, and replies sat unanswered in the inbox.

WHAT WE BUILT.

  • An Airtable lead list as the campaign source
  • ChatGPT writes a personalised email for every lead
  • Emails sent through the Gmail API
  • Automatic follow ups after 48 hours, up to 3 emails
  • Real time reply detection with AI drafted responses
  • Airtable status updates at every step for reporting
The outreach workflow: send, follow up, detect replies and draft answers
The outreach workflow: send, follow up, detect replies and draft answers
A live campaign in Dutch, sent and followed up automatically
A live campaign in Dutch, sent and followed up automatically
Campaign status updated at every step
Campaign status updated at every step

WHAT CHANGED.

  • 50+ personalised emails sent in 13 seconds
  • Follow ups and reply tracking fully automated
  • Used for a live campaign written in Dutch
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